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Buying SEO · Field guide

Audit proposal scope: planning

Where to start

For Bliss Touch Lounge’s buying seo playbook, identify markets, templates and language variants named in the proposal. Before work starts, agree which pages are in scope and who owns the change. Write the intended outcome into the brief.

How to check your work

To verify the result, ask what sample of URLs the audit will cover. Use an existing URL and a planned URL when discussing scope. A choice that works on only one of them may require a template change.

Example

Ero SEO’s English site provides a place to review the service offer before requesting a quote.

Provider reference: Ero SEO’s English service site.

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